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Social Traffic Type: Say Hello to Better Conversion Rates!
Exciting news from PropellerAds! They’ve introduced a new Social Traffic targeting feature designed to boost your conversion rates.
Now you can leverage this feature to reach highly engaged audiences from top social networks like Facebook, Instagram, and more.
Here’s a detailed look at what this new feature offers:
What is Social Traffic Type?
The Social Traffic Type is an Onclick/Popunder targeting option that allows advertisers to tap into exclusive ad zones filled with social traffic from major networks. This feature is available on the Self-Serve Platform (SSP) in the Campaign Creation tab, where users can select the Popunder ad format and choose from traffic types including Websites, Direct Click, and now Social.
Why Should You Target Social Traffic?
PropellerAds’ Social Traffic targeting offers several great benefits:
- Real Social Traffic: Access social traffic without the limitations and restrictions social networks impose on certain verticals.
- Higher Conversion Rates: Experience conversion rates up to 2.8 times higher compared to regular Popunder traffic.
- No Extra Creatives Needed: Only the landing page is required, simplifying your ad setup.
- Faster Conversions: Engage highly active audiences, ensuring quicker conversions and faster returns on your traffic investments.
Expert Recommendations for Using Social Traffic Targeting
PropellerAds’ team of optimization experts shared their recommendations for effectively using social traffic targeting:
- Scale High-Performing Campaigns: Duplicate successful campaigns to social traffic for broader reach and higher engagement.
- Test New Offers Quickly: Evaluate new CPA offers faster than before thanks to super active social audiences.
- Expand into New Verticals: Social users are highly engaged with apps, games, and lead generation, making Social Traffic Type ideal for exploring new niches.
Performance Statistics
- Conversion Rates: Social Traffic Type achieves an average conversion rate 2.8 times higher than Popunder traffic, with utility offers reaching up to 4.2%.
- Top-Performing Verticals: Utilities, Mobile Apps, Finance, iGaming, Sweepstakes, Gaming, Mainstream Social Websites, and LeadGen.
- Optimal GEOs: US (1.18% CR), UK (2.36% CR), BR (2.78% CR), ID (2.69% CR), TH (3.66% CR).
- Platform Focus: 83% of social traffic comes from mobile devices, particularly Android and iOS.
FAQ: How Social Traffic Targeting Works
- How do I select Popunder traffic types?
PropellerAds has divided Popunder traffic into more logical types, allowing users to choose traffic from websites, Direct Click, or social networks. This segmentation ensures advertisers can select the traffic type that best fits their offers. - What’s the difference between traffic types?
PropellerAds’ determines this according to their own set criteria:- Websites: This allows you to run campaigns on different sources, including sites that may contain social traffic.
- Direct Click: This traffic includes top-performing zones where users expressed interest in your offer. It’s designed to give you the best-performing traffic and deliver exceptional performance.
- Social: This is traffic from social networks. Users see your ads when they click on links on social networks. This audience is highly engaged, and performance is high.
- Are there more targeting options for Social Traffic?
Yes, popular targeting options like country, OS, and device are available, along with predictive models to enhance conversions. - Can I choose a specific social network?
Given the similar behavioral factors, we recommend targeting all social traffic. We recommend using PropellerAds’ whitelisting and blacklisting tools to down your targeting and get more impressions in converting zones.However, if you still want to target social networks separately, there are social browsers, but be careful: this type of targeting will greatly reduce the volume of available traffic.
PropellerAds’ Social Traffic targeting feature is set to a showstopper for affiliates who want to reach and engage with social audiences. Don’t miss out on this opportunity to boost your campaigns and achieve higher conversion rates.
Try it today and see the remarkable results for yourself!
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