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Launching advertising campaigns can be a complex task, especially when it comes to setting the right bids and managing the budget effectively. RollerAds offers a solution with CPA Goal, a smart bidding model that automates the process and optimizes advertising expenses.
With CPA Goal, advertisers set their desired Cost Per Action (Target CPA), and the RollerAds system handles the rest. There’s no need to manually adjust bids, delve into complicated CPC or CPM calculations, or constantly monitor statistics. The algorithms optimize the cost of clicks or impressions to achieve the desired Target CPA.
How CPA Goal Works
Auto bid adjustments: RollerAds utilizes advanced algorithms to adjust bids for each zone based on conversions. If a zone is underperforming, bids are decreased; if a zone shows strong results, bids are increased to attract a higher volume of traffic.
Zone management: zones without conversions are automatically excluded, allowing the focus to remain on the most effective placements and conserving the budget.
Real-time optimization: CPA Goal continuously monitors and adjusts campaign parameters to prevent overspending and achieve maximum return on investment.
Case Study: How CPA Goal Helped Achieve a 49% ROI
To clearly demonstrate the simplicity and effectiveness of the bidding model, RollerAds prepared a detailed case study with a push campaign.
Campaign Overview
- Vertical: Antivirus
- Devices: Mobile
- Target CPA: $1
- Ad Format: Push Notifications
Preparation and Launch
Before launching the campaign, a postback was set up to transmit conversion data to the RollerAds system—an essential requirement for using CPA Goal, as the system needs real conversion data for precise optimization.
For testing purposes, a simpler goal was selected—getting users to the checkout page with a CPL of $1. This approach allowed for the collection of meaningful data for optimization without significant budget expenditure.
Campaign Setup
By utilizing CPA Goal, auto-generated creatives were also selected for a quick campaign launch. This feature from RollerAds fully automates the selection of creatives, saving time and resources.
Results and Metrics
CPA Goal began working immediately after the campaign launch. The results were as follows:
- Total Spend: $2,111.13
- Total Conversions: 2,110
- Average CPL: $1
- ROI: 49%
- Profit: Over $1,000
What the Bidding Model Achieved
- Zone optimization: RollerAds automatically disabled zones that did not yield conversions, reallocating the budget to the most effective placements.
- Bid adjustments: The system increased bids for effective zones and decreased them for those where conversions were too costly.
- Traffic quality: The campaign attracted high-quality traffic with a higher likelihood of conversion, thanks to the precise work of the algorithms.
Key Advantages of CPA Goal
- Bid automation: Set your Target CPA, and the system automatically adjusts bids to achieve your objectives.
- Cost optimization: Algorithms retain only those placements that meet your KPIs, reducing expenses and conserving the budget.
- Focus on results: Zones without conversions or with poor performance are excluded, allowing concentration on the most effective areas.
- Test control: Set limits on testing each zone to avoid overspending the budget.
- Resource efficiency: Data-driven optimization and automation enable achieving KPIs with minimal effort.
Conclusion
CPA Goal by RollerAds is a powerful tool for optimizing advertising campaigns, allowing for process automation, efficient budget management, and goal attainment with minimal time and resource investment. By using this model, advertisers can focus on results and maximize the return on every advertising investment.
If you aim to increase the efficiency of your campaigns and reduce risks, register on RollerAds and start using CPA Goal today.
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