Let’s address the elephant in the room: promoting Gambling and Casino offers can feel like navigating a minefield.

On one hand, there’s the promise of big bucks and exciting partnerships. On the other, there are strict KPIs, confusing platforms, and limited promotional materials that make promoting iGaming products seem daunting.

If you’re seriously considering diving into the iGaming industry but are nervous about the potential pitfalls, 1win Partners offers a lifeline. With its well-known brand on the front and center—1win—you won’t have a shortage of games to promote.

But is it the right iGaming network for you? Is it a good choice for a newbie in the iGaming field? Or will affiliates with enough experience find their programs and payouts rewarding enough?

Let’s find out.

Key Takeaways

• 1win Partners houses one of the biggest iGaming platforms in the world — 1win Games.
• It’s a multi-awarded iGaming network with more than 100,000 active affiliates.
• It offers a minimum of 50% Revenue Share based on GGR, which means there’s high earning potential.
• It has one of the lowest withdrawal requirements and pays out affiliates rapidly.
• Signing up as an affiliate is easy, and getting started is a breeze with the help of its 24/7 affiliate support team.

What is 1win Partners?

Alright, let’s get down to brass tacks. 1win Partners is your go-to buddy in the wild world of iGaming. It’s the affiliate platform for the renowned casino brand 1win Games.

The affiliate program opened its doors in 2016 and has been on a winning streak ever since.

Think of them as the ultimate provider of casino, gambling, and sports betting affiliate programs. Whether your audience is into spinning the roulette wheel, betting on their favorite team, or playing the slots, 1win Partners has got your back with the right offerings.

They’re not just about flashy games and big promises, though — they mean business when it comes to supporting their affiliates and making sure everyone’s raking in the dough.

At present, the network works with more than a hundred thousand affiliates. Their average daily payout for affiliates reaches a whopping $1 million! If that doesn’t tell you that affiliates are profiting from promoting their games, we don’t know what will.

What is 1win Games?

Let’s talk about 1win, the main brand. If you’ve been snooping around the world of online gambling and casino offers, you’ve probably stumbled upon this name more than once. But what’s all the buzz about?

1win isn’t just another name on the list; it’s a dominant force in the iGaming industry. They’ve been making waves, not just for their sheer presence but for the quality and variety of offerings they have under their belt.

1win’s reputation in the iGaming industry is solidified by a series of prestigious awards. At AW Eurasia 2024, they were honored with the “People’s Choice” award, reflecting their widespread appeal and exceptional service.

Their excellence was further recognized at SiGMA Africa 2024, where they received the title of “Best Casino Operator.”

Their achievements don’t end there. At the Affpapa iGaming Awards, 1win was distinguished as the “Sportsbook Operator of the Year” and also received recognition for the “Bonus Offer of the Year.” Additionally, they were named “Best Brand” at MAC 2024.

These accolades underscore 1win’s commitment to delivering top-tier experiences in the online gambling sector. And these are just the most recent awards it received!

1win Partners Best Features

Besides the obvious benefit – earning big bucks – let’s have a look at the other reasons why you should consider joining forces with 1win Partners.

In-House Game Development

Working directly with the brand owners means you earn more than when you’re working with a middleman. That’s why you can expect higher payouts.

On top of that, 1win Partners doesn’t skimp when it comes to variety. Their iGaming affiliate program falls under three main categories:

Casino

1win has a staggering collection of over 150 casino providers. This leads to having more than 10,400 games and slots. Whether your audience is into high-stakes poker, blackjack, roulette, or casual slot spins, there’s something for everyone.

Sports Betting

Sports betting is also a massive part of the 1win experience. With more than 10,000 sporting events happening every single day, your punters will never run out of ways to test their luck and strategy.

Basketball, Tennis, Football, Volleyball, Soccer, or other live games—they’ve got it. They also have e-sports like Valorant and League of Legends.

This extensive offering ensures that users can always find something to bet on, whether it’s a major international competition or a niche local event.

Exclusive Games

These in-house creations are unique to the platform, offering experiences that can’t be found anywhere else. This exclusivity not only attracts players but also keeps them engaged, as they know they are getting something special that other platforms simply cannot offer.

Highly Engaged Markets

1win Partners‘ operations span across four main regions: the CIS Region, Latin America, Asia, and Africa, ensuring they tap into a diverse and expansive audience.

In Latin America, they focus on countries like Brazil, Chile, Peru, Argentina, and Colombia, where the excitement for iGaming is palpable, making it a ripe market for growth and engagement.

In Asia, 1win Partners’ top geos are India, Indonesia, and Bangladesh, which are bustling with potential and a keen interest in online gaming. These countries boast large populations with a growing affinity for digital entertainment, providing fertile ground for iGaming offers.

Africa is another significant region in their portfolio, with Kenya, Ivory Coast, and Burkina Faso being primary targets. The increasing internet penetration and a young, dynamic population make these countries ideal for expanding iGaming services.

In the CIS region, the top countries are Russia, Uzbekistan, Azerbaijan, and Moldova. Online gambling is a thriving market in these countries, with legal and regulatory frameworks that are favorable to operators.

They’re also expanding into other locations, the most notable of which is Canada.

Mind you, these are just the top locations.

Its growth shows its commitment to broad market coverage. Affiliates can, therefore, reach a wide range of players.

Multi-Earning Models

When it comes to earning potential, 1win Partners offers a flexible reward structure. It’s lucrative and caters to various affiliate needs. Simple and effective.

Revenue Share (RS)

First up is the Revenue Share model. This allows affiliates to earn a consistent income based on the net losses of referred players. Affiliates start with an impressive initial rate of 50% of Gross Gaming Revenue (GGR).

These terms are better than those of other iGaming affiliate networks that share revenue based on the Net Gaming Revenue (NGR), which takes into consideration expenses and fees.

And the best part? These rates can increase up to 60% once you prove your success. It’s like having a money tree that just keeps growing.

Cost Per Action (CPA)

If instant gratification is more your style, then the Cost Per Action model might be right up your alley. This model provides immediate payouts ranging from $20 to $200 for each new player who meets specific Key Performance Indicators (KPIs).

It’s straightforward and results-driven, perfect for those who like to see quick returns. However, it allows a limited number of traffic types. These are:

• App Store Optimization (ASO)
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Facebook traffic
• UAC
• Influencers
• Social networks
• And more

If you’re using other types of traffic, better opt for Revshare.

Custom Solutions/Hybrid Model

For affiliates who have unique requirements, 1win Partners offers tailored compensation models.

However, this is only available for affiliates with proven track records. The network is flexible enough to accommodate diverse needs and ensure that you’re rewarded appropriately for your efforts.

Sub-Affiliate Program

When you refer other affiliates to join 1win Partners, you can earn an additional 5% of their revenue. It’s a great way to boost your earnings without any extra effort, simply by spreading the word.

High Customer Lifetime Value

One of the standout benefits for affiliates is the high customer lifetime value (CLV) of players in 1win. What does this mean for you?

This means that users tend to stick around longer and spend more. And the longer they stay with the platform and the more they play, the higher your earnings (if you are on RevShare or Hybrid earning model).

There are several reasons why users stay:

• Multi-Platform Accessibility

First off, 1win values accessibility. They provide browser-based games and apps for iOS and Android. This allows users to play their favorite games anytime, anywhere.

Customer satisfaction is key, and 1win excels here with its local call centers and specialized VIP support. This ensures fast and effective help. Players feel valued and stay loyal.

• Attractive Welcome Bonuses and Loyalty Programs

1win knows how to make a grand entrance. Their welcome bonuses are designed to entice new players and give them a reason to stick around.

But the perks don’t stop there. With ongoing loyalty programs, players are consistently rewarded for their continued patronage. This keeps them coming back, increasing their lifetime value.

Complete Promo Materials

As an affiliate, you’ll have access to a comprehensive set of promotional materials. These include banners, videos, GIFs, landing pages, and affiliate links.

They are all optimized for different traffic sources and can be customized to suit specific needs. These are even localized to the user’s language and location to increase the chances of conversion.

One of the best things about 1win is that its cookie length is 365 days. So, no matter how long it takes before your referral signs up, as long as the cookie is still in their browser, it’ll be traced back to you (provided that they don’t use someone else’s promo code).

Unique Promotions

Another thing I like a lot is that 1win provides personalized promo materials per affiliate. If you are a content creator or you want to create content to attract users, they’ll provide you with gaming accounts with enough balance.

You can even get personalized domains and unique bonuses to give your audiences.

Real-Time Stats

1win uses an in-house tracking platform. With it, you’ll also receive detailed statistics on your performance. This includes information on clicks, conversions, player activity, and earnings.

You can even make it more detailed and see the users’ deposits, losses/wins on casino, bets, poker, and more.

Having this data at your fingertips lets you track progress. You can make smart choices to optimize your campaigns and get the best results.

How to Start Earning from 1win Games

Signing up is straightforward. Just complete the required fields in the form, and you’ll be ready to go.

Separate registrations are needed for RevShare and CPA.

If you’re new to the field of iGaming, I recommend starting with RevShare. Most types of traffic are accepted here.

Once you sign up for RevShare, you’ll automatically gain access to the dashboard, allowing you to start promoting right away.

For CPA, the process is a bit different. Initially, your dashboard will be locked until you are approved by a CPA manager.

The requirements for CPA accounts include:

• Previous experience in promoting iGaming offers.
• Contact details of your affiliate managers from other ad networks.
• A recent screenshot of your performance with other networks.

With these steps completed (and if your experience is acceptable enough), you’ll be allowed to gain access to a CPA account. You’ll have a short discussion with your affiliate manager regarding the terms of your CPA account, such as your CPA payout and referral KPIs.

Once you gain access to your dashboard, you’ll be welcomed by a summary of your stats.

Other tabs you can visit are:

• Dashboard
• PR Tools – where you get your promotional materials
• Sources – your traffic sources
• Statistics – Divided into two: Common and Subpartners. Common for your own referral’s stats, and Subpartners for the stats of partners or other affiliates you recommend into the platform.
• Subpartnership – This shows the details of other partners you refer to 1win Partners.
• FAQ
• Contacts

Now, whether you are on RevShare or CPA account, I suggest you reach out to 1win Partner’s support team for more information on your account and the terms of the partnership.

For CPA account holders, reach out to https://t.me/cpa_1win.

For RevShare, go for https://t.me/partners_1w.

You can also contact them through Skype or email. In my experience, they responded quickly within the day.

I bombarded them with so many questions, but they were all kind enough to help out and provide complete instructions on how to use the platform. So, if you are a newbie, I’m pretty sure you’ll be able to manage.

They provide really important info, so don’t skimp out on contacting them.

Getting/Using Promo Materials

Once you’re ready to start promoting, head over to the PR Tools tab and select either Promo Material, Promo Codes, or Links.

Go for Links first.

In the new window, click on the “Create Link” button in the upper right corner.

Complete the following fields:

• Name of the Link – Make this identifiable so you know what this link is for.
• Source – If you’ve already added sources (like if you have websites), you can choose a specific one here. Otherwise, leave it on default.
• Domain country – Select the country you want to focus on. Only the top countries are shown here, though, so if you’re promoting in a location not included in the list, simply choose “Universal Domain.”
• Domain – Pick your preferred domain.
• Direct – Select the section of the website where the link will lead (the landing page).

Click on the Preview link that appears to see if it’s the right landing page.

Finally, click “Create,” and your link is good to go.

If you need to edit the link, you can do so on this page. You can also view stats for each link by clicking on the stats icon on the far right.

Quick Note: Links expire from time to time. If you’re running paid traffic to your links, I suggest using an affiliate tracking tool so you can swap fresh links with ease when old ones expire.

Now, let’s head over to Promo Code. Click on the Create Promo Code button to get started.

Promo codes are useful for when a user you refer clicks on someone else’s link but still uses your promo code. When this happens, you’ll still be credited for the referral.

So, make sure you create a unique but memorable code.

Hit Save, and you’re done.

Again, you can edit the promo code on this page. You can also see the stats and adjust callback links if necessary.

Now that we have a promo code, we can now apply these on banners and videos (in case you’ll be using those).

Let’s go to the Promo Materials page.

To show appropriate promo items for your needs, select the appropriate option:

• Format – Image, GIF, Video
• Extension – gif, jpeg, jpg, mp4, png
• Size – different banner sizes
• Language
• Location

Again, only the top countries are listed in the Location field, but you can always use other banners for promoting to your target country. Just use the appropriate language. You can also ask your affiliate manager for assistance on additional creatives.

What I hope they would add is a filter on niche or category. Like if you want to promote slots or poker, or specific sports. That way, it’ll be easier to find the perfect ad creative without having to scroll through the whole lot.

Now, most of the banners have a section for Promo Code.

They’re editable, so you can add your unique code to any of your chosen ads. Just click on the edit icon of your chosen ad.

Pick the promo code, the font color, and the font. Adjust the size of the promo code text on the banner to fit the space perfectly. You can also drag the text around the banner and place it on whichever part of the banner. We recommend you place it on the allocated spot, though.

Once you’re satisfied, download the image and use it for your promotions. Use the links you’ve already generated and apply them to the image. Don’t use the “embed code” option anymore since that will show the banner without your unique promo code.

What I do recommend is applying a specific SUB 1 (subid) for every banner you use with one of your links. This way, you’ll be able to identify which banners converted for the same link. Of course, you can always create multiple links, if you like.

Use SUB 2 for your dynamic sub ID/click ID.

Getting Paid

Show me the money! Here’s how to get yours once you start raking in the dough:

Withdrawal Requirements

Firstly, the withdrawal amount. The minimum amount that can be withdrawn is $5 or 5€.

Still, if $5 is indeed required, it is actually low enough as compared to any other iGaming platform out there. Others even require a minimum of $500 in your affiliate account! So, this one’s another proof that 1win Partners is beginner-friendly and flexible for affiliates at any level of earnings.

However, to qualify for a payout, you must have at least 10 active referred players in your account, with a total deposit amount of $70 or 70€.

If these indicators aren’t met, your earnings will roll over to the next week. This will keep happening until you hit the required indicators. When you do, you’ll get all the earnings you’ve accumulated.

Again, these qualifiers are not that high and can easily be reached.

Payment Schedule and Options

Payments are released every Tuesday, providing a consistent and predictable payout schedule.

They are released on the affiliate’s 1win player account. So, to get your money, you need to set up a player account yourself. Just don’t use your own affiliate link when signing up.

There’s a wide range of payout options available to players, including WhatsApp Pay, Airtel, Airtm, UPI, PayTM, GPay, Mobikwik, PayZapp, Amazon Pay, Free Charge, Perfect Money, and 13 cryptocurrencies. Local payout options are also available, depending on your location.

Put Your iGaming Pants On!

1win Partners truly stands out as a flexible and beginner-friendly platform for affiliates in the iGaming industry. With its low withdrawal requirements, a variety of promotional materials, consistent payment schedule, and very helpful support team, it is designed to help affiliates succeed.

Whether you’re just starting out or looking to expand your affiliate marketing efforts and join the iGaming craze, 1win Partners offers the tools and support necessary to achieve your goals.

Remember: 1win Partners have been paying out a million dollars to affiliates daily. What’s stopping you from being one of them?

Don’t miss out on this opportunity to boost your earnings and be part of a dynamic, growing community. We highly recommend you sign up today and start your high stakes, high rewards journey with 1win Partners!